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Department of Management

Researcher List >> Togawa Taku
 

Togawa Taku

 
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NameTogawa Taku
AffiliationSophia University
SectionFaculty of Economics, Department of Management
Job titleAssociate Professor
DegreePh.D. in Marketing(Waseda University)
Research funding number10636848
J-Global ID201201063736710272

Profile

Taku Togawa received his Ph.D. in Marketing from Waseda University in 2018. He mainly conducts experimental studies in the area of consumer behavior. Specifically, his research focuses on how and when sensory inputs from marketing tools, including advertising, packaging, and in-store environments, influence consumers' perceptions, evaluations, and consumption behavior.
 
Dr. Togawa's research has appeared in top-tier journals such as the Journal of Consumer Psychology, Journal of Retailing, Journal of Business Research, Personality and Social Psychology Bulletin, Motivation Science, and Food Quality and Preference. He serves on the editorial boards of the Journal of Marketing & Distribution, JSMD Review, and Japan Marketing Journal.
 
Dr. Togawa joined Sophia University, Department of Management as an Associate Professor in April 2020. He currently teaches marketing courses at the undergraduate program and supervises graduate student research.

Research Interests

 
Marketing ,Sensory Marketing ,Consumer Behavior

Research Areas

 
  • Humanities & social sciences / Commerce / Marketing

Research History

 
Sep 2022
 - 
Today
Distribution Economics Institute of Japan  Project Researcher 
 
Apr 2020
 - 
Today
Sophia University Faculty of Economics Associate Professor 
 
Apr 2013
 - 
Today
Laboratory of Marketing Communication, Waseda University  Visiting Researcher 
 
Apr 2013
 - 
Today
Laboratory of Consumer Behavior, Waseda University  Visiting Researcher 
 
Apr 2016
 - 
Mar 2020
Chiba University of Commerce Faculty of Commerce and Economics Associate Professor 
 

Committee Memberships

 
Jul 2022
 - 
Today
Asahi Mutual Life Insurance Company  Councilor
 
Apr 2022
 - 
Today
Japan Association for Consumer Studies  Board Member
 
Jun 2021
 - 
Today
Japan Society of Marketing and Distribution, Division of Kanto Region  Board Member
 
Jun 2021
 - 
Today
Japan Society of Marketing and DIstribution  Editorial Board, JSMD
 
Jun 2021
 - 
Today
Japan Society of Marketing and DIstribution  Editorial Board, Journal of Marketing & Distribution
 

Awards

 
Oct 2023
Japan Marketing Academy, Marketing Journal 2022 Incentive Award,Effect of Customers’ Names on Brand Choices: The Role of Letters as Visual Information
Taku Togawa Yuriko Isoda Ryo Suzuki Naoto Onzo 
 
Oct 2022
Japan Marketing Academy, Marketing Journal 2022 Best Paper Award,Effects of Device Types on Online Consumer Behavior: A Construal-Level Approach
Takanori Suda Hiroaki Ishii Taku Togawa Takashi Yamaoka 
 
Nov 2021
Yoshida Hideo Memorial Foundation, Yoshida Hideo Award
Yoko Sugitani Taku Togawa Minoru Karasawa 
 
2020
Top Social Media Articles 2019-2020 in the Journal of Retailing
Taku Togawa Hiroaki Ishii Jaewoo Park Xiaoyan Deng 
 
Oct 2019
Japan Marketing Association, Book Award
Hidehiko Nishikawa Satoru Shibuya 
 

Papers

 
 
Taku Togawa   Hiroaki Ishii   Jaewoo Park   Rajat Roy   
Journal of Business Research   160 113801   May 2023   [Refereed]
 
Jaewoo Park   Taku Togawa   Kosuke Motoki   
Japan Marketing Journal   42(3) 6-16   Jan 2023   [Refereed][Invited]
 
Taku Togawa   Yuriko Isoda   Ryo Suzuki   Naoto Onzo   
Japan Marketing Journal   42(3) 27-38   Jan 2023   [Refereed][Invited]
 
Kosuke Motoki   Taku Togawa   
Current Opinion in Behavioral Sciences   48 101223-101223   Dec 2022   [Refereed][Invited]
 
Taku Togawa   Yoko Sugitani   
Journal of Consumer Psychology   32(4) 687-698   Oct 2022   [Refereed]

Misc.

 
 
 
恩藏直人   平木いくみ   石井裕明   外川拓   
DIAMOND Chain Store   50(7) 21-21   Apr 2019   
 
外川 拓   
マーケティングホライズン   726 29-29   Mar 2019   [Invited]
 
外川 拓   
DIAMOND Chain Store   50(2) 42   Feb 2019   
 
外川 拓   
DIAMOND Chain Store   49(20) 26   Nov 2018   

Books and Other Publications

 
 
Hiroshi Tanaka(Part:Contributor, Chapter 9. Sensory Branding in the Digital Age)
Yuhikaku   30 Nov 2023   (ISBN:9784641166226)
 
Naoto Onzo, Mototaka Sakashita(Part:Contributor, 2-12 Choice Aversion, 2-14 Construal Level Theory, 4-4 Framing Effect)
Yuhikaku   10 May 2023   (ISBN:9784641166134)
 
外川 拓(Part:Sole author)
千倉書房   Aug 2019      
 
外川 拓(Part:Joint author, 第11章)
碩学舎   Mar 2019      
 

Presentations

 
 
Yoko Sugitani   Taku Togawa   
The 74th JSMD Conference   26 May 2024   Japan Society of Marketing and Distribution   
 
Taku Togawa   
How will 'brands' and 'brand strategies' change in the digital age?   28 Jan 2024   Research Group of Brand Communication   [Invited]
 
Taku Togawa   Yuriko Isoda   Ryo Suzuki   Naoto Onzo   
The Now and Future of Sensory Marketing   27 Jan 2024   Waseda University Institute of Marketing Communication; Waseda University Institute of Consumer Behavior   [Invited]
 
Taku Togawa   
ID-POS Marketing Conference   26 Jan 2024   SEGMENT ON2 Co.,Ltd.   [Invited]
 
Taku Togawa   
Japanese Association of Industrial/Organizational Psychology (Consumer Behavior Section, 151st Sectional Conference)   16 Dec 2023   [Invited]

Teaching Experience

 
Apr 2025
 - 
Today
Research Seminar 3, 4 (Sophia University)
Apr 2024
 - 
Today
Research Seminar 1, 2 (Sophia University)
Apr 2020
 - 
Today
Marketing Strategy 1 / 2 (Sophia University)
Apr 2020
 - 
Today
マーケティング論特講Ⅰ (上智大学)
Apr 2020
 - 
Today
マーケティング戦略論Ⅰ/Ⅱ (上智大学)

Professional Memberships

 
 
   
 
THE JAPANESE SOCIETY OF SOCIAL PSYCHOLOGY
 
   
 
Association for Consumer Research
 
   
 
Society for Consumer Psychology
 
   
 
Japan Marketing Academy
 
   
 
JAPAN ACADEMY OF ADVERTISING

Research Projects

 
 
Effects of Perceived Environmental Friendliness of Products on Consumer Behavior
Sophia University: Special Funds for the Promotion of Academic Research
Taku Togawa Yoko Sugitani 
Project Year: Aug 2023 - Mar 2026
 
Effects of language grammatical structure on consumers' cognitive style and advertising evaluation
Japan Society for the Promotion of Science: Grants-in-Aid for Scientific Research
Project Year: Apr 2022 - Mar 2026
 
消費者行動における知覚バイアスの発生とその影響に関する体系的研究(研究分担者)
独立行政法人日本学術振興会: 科学研究費(基盤研究A)
守口剛 
Project Year: Apr 2019 - Mar 2024
 
Effects of post-disaster psychological state on food consumption
Japan Society for the Promotion of Science: Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
Project Year: Apr 2020 - Mar 2023
 
Effects of genders on consumer behavior
Japan Society for the Promotion of Science: Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
Project Year: Apr 2020 - Mar 2023

Academic Activities

 
 
Peer review
 2024
 
 
 
Peer review
 2023
 

Social Activities

 
 
[Lecturer]
現代文化研究所 25 Jul 2022 - 25 Jul 2022
 
[Lecturer]
読売新聞グループ本社 リテールアド・コンソーシアム 20 Jul 2022 - 20 Jul 2022
 
[Lecturer]
佐賀県高等学校教育研究会 商業部会マーケティング講習会 17 Aug 2018
 
[Lecturer]
佐賀県高等学校教育研究会 商業部会マーケティング講習会 17 Aug 2018
 
[Lecturer]
文部科学省 教員免許更新講習会 Jul 2015 - Jul 2018

Media Coverage

 
 
 
 
宣伝会議   AdverTimes(アドタイ)   Feb 2021   [Internet]
 
 
ザ・ビューレック社   ザ・ビューレック   第470巻、4~5頁   Apr 2019   [Promotional material]