Faculty of Liberal Arts
基本情報
- 所属
- 上智大学 国際教養学部国際教養学科 准教授
- 学位
- Master of Science in Electrical Engingee(ゲント大学)経営学修士(アールト大学)経営学博士(コロンビア大学)
- J-GLOBAL ID
- 201801007988242023
- researchmap会員ID
- 7000024841
研究分野
1論文
12-
International Journal of Bank Marketing 39(7) 1446-1478 2021年10月28日Purpose The paper aims to identify the major research themes in consumer financial services between 2000 and 2020, their relative magnitude and interrelationship, to identify which themes have been most influential and to map the evolution of the field and identify emerging and under-researched themes that are promising for future research. Design/methodology/approach The core methodology is bibliometric analysis based on keyword co-occurrences. A total of 1,227 articles extracted from the Social Science Citation Index, Emerging Sources Citation Index and Scopus are used in the analysis. Key outputs of the SciMAT software are the research themes, and graphical outputs are called science mapping (evolution of the themes over time), strategic diagrams (visual representation of themes in a 2 × 2 grid) and cluster networks (themes and connected themes based on keyword co-occurrences). Findings The findings show that customer satisfaction, innovation, corporate social responsibility (CSR), Internet and consumer acceptance were the main so-called motor themes in the study period. Furthermore, five areas for further research are identified and discussed: Issues related to technology; marketing and consumer behavior; markets and industry; product and service development; and branding. Research limitations/implications Bibliometric research allows the researcher to process large volumes of articles covering a broad scope, leading to rich and insightful results. However, for greater detail and nuance, the authors recommend supplementing the results of this study with a more focused and thorough qualitative literature review for each theme of interest. Originality/value Bibliometric analysis is under-used in management research. The authors are not aware of similar recent work in consumer financial services. The main value of this paper lies in knowledge dissemination to a wider audience (including practitioners and researchers in adjacent areas) and providing a rigorous platform for identifying future research opportunities.
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International Journal of Bank Marketing Forthcoming 2019年7月19日 査読有りThe purpose of this paper is to examine the drivers of continuance intention with mobile banking apps, in a Thai context. The secondary objective is to examine if there are underlying segments that differ meaningfully in this regard.
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JOURNAL OF PRODUCT AND BRAND MANAGEMENT 25(7) 687-699 2016年 査読有り
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INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING 31(4) 425-433 2014年12月
MISC
1-
Proceedings of the Academy of Marketing Science 2017年 査読有り