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Researcher List >> Watanabe Hisanori

Watanabe Hisanori

NameWatanabe Hisanori
Alternative Names渡辺久哲
AffiliationSophia University
SectionFaculty of Humanities, Department of Journalism
Job titleProfessor
Research funding number20588355
J-Global ID201201002795090386


(Subject of research)
Study on A Effective Strategy Of Media
Influence of Psychological Valuables on Voting behaviors

Research Interests

Strategy of Media Company ,Survey Data ,Marketing ,Social Survey ,Voting Behavior ,Electoral Prediction

Research Areas

  • Humanities & social sciences / Social psychology / 

Research History

Jun 2011
Mar 2012
The Japan Commercial Broadcasting Association  visiting researcher 
Apr 1985
Mar 2010
Tokyo Broadcasting System  Manager of Marketing Department 
Apr 2005
Mar 2006
Sophia University   
Apr 2003
Mar 2004
Sophia University   
Apr 2000
Mar 2004
Sanno University   


Hisanori WATANABE   
JOURNAL OF MASS COMMUNICATION STUDIES   (96) 3-14   Jan 2020   [Invited]
The CHUO Review   (310) 56-62   Jan 2020   [Invited]
1(568) 88-91   Dec 2019   [Invited]
Journalism   (354) 80-85   Nov 2019   [Invited]
Hisanori Watanabe   
Advances in Social Research   1(20) 35-42   Mar 2018   [Invited]


Watanabe Hisanori   
Journalism   (346) 39-45   Jun 2019   [Invited]
Hisanori Watanabe   
TyosaJohou   (536) 22-27   May 2017   
Hisanori Watanabe   
46(6) 4-7   Jun 2016   [Invited]
Hinosari Watanabe   
TyosaJyohou   (528) 14-17   Jan 2016   [Invited]

Books and Other Publications

渡邊久哲(Part:Contributor, 第49回衆院選における有権者のメディア利用から見えてくるテレビの選挙報道の課題)
民放連研究所客員研究員会   20 Nov 2022   (ISBN:9784326603565)
Hisanori Watanabe(Part:Contributor, Trust in Television and Its Relationship with Entertainment Program Preferences)
Spinger   Nov 2022   (ISBN:9789811946981)
Watanabe Hisanori(Part:Others, p.221-242)
keiso-syobo   20 Aug 2020   
Watanabe Hisanori(Part:Others, pp.39-51)
Science & Technology Co   21 Dec 2018   (ISBN:9784864281836)   
Watanabe Hisanori(Part:Joint author, pp.86-114)
Gakubunsya   31 Jul 2018   (ISBN:9784762028236)   


Hisanori Watanabe   
The 51st Annual Meeting of the Behaviormetric Societh   31 Aug 2023   
Hisanori Watanabe   
5 Jun 2022   

Professional Memberships

Japan Marketing Academy

Social Activities

TBSRADIO 1 Apr 2020 - Today
 1 Oct 2016 - 30 Sep 2018
 1 Jun 2015 - 31 May 2017
 16 Nov 2012 - 16 Nov 2012
 1 Nov 2012