Taku Togawa received his Ph.D. in Marketing from Waseda University in 2018. He mainly conducts experimental studies in the area of consumer behavior. Specifically, his research focuses on how and when sensory inputs from marketing tools, including advertising, packaging, and in-store environments, influence consumers' perceptions, evaluations, and consumption behavior.
Dr. Togawa's research has appeared in top-tier journals such as the Journal of Consumer Psychology, Journal of Retailing, Journal of Business Research, Personality and Social Psychology Bulletin, Motivation Science, and Food Quality and Preference. He serves on the editorial boards of the Journal of Marketing & Distribution, JSMD Review, and Japan Marketing Journal.
Dr. Togawa joined Sophia University, Department of Management as an Associate Professor in April 2020. He currently teaches marketing courses at the undergraduate program and supervises graduate student research.
Research Interests
Marketing
,Sensory Marketing
,Consumer Behavior
Research Areas
Humanities & social sciences / Commerce / Marketing
Japan Marketing Academy, Marketing Journal 2022 Incentive Award,Effect of Customers’ Names on Brand Choices: The Role of Letters as Visual InformationTaku Togawa Yuriko Isoda Ryo Suzuki Naoto Onzo
Oct 2022
Japan Marketing Academy, Marketing Journal 2022 Best Paper Award,Effects of Device Types on Online Consumer Behavior: A Construal-Level ApproachTakanori Suda Hiroaki Ishii Taku Togawa Takashi Yamaoka
Nov 2021
Yoshida Hideo Memorial Foundation, Yoshida Hideo AwardYoko Sugitani Taku Togawa Minoru Karasawa
2020
Top Social Media Articles 2019-2020 in the Journal of RetailingTaku Togawa Hiroaki Ishii Jaewoo Park Xiaoyan Deng
Oct 2019
Japan Marketing Association, Book AwardHidehiko Nishikawa Satoru Shibuya
The Now and Future of Sensory Marketing 27 Jan 2024 Waseda University Institute of Marketing Communication; Waseda University Institute of Consumer Behavior [Invited]
Effects of genders on consumer behaviorJapan Society for the Promotion of Science: Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
Sophia University