コンテンツエリアへログイン
 
言語の選択：

メニュー/MENU

上智大学文学研究科実践宗教学研究科法学研究科経済学研究科言語科学研究科グローバル・スタディーズ研究科理工学研究科地球環境学研究科応用データサイエンス学位プログラム神学部文学部総合人間科学部法学部経済学部外国語学部総合グローバル学部国際教養学部
国際教養学科
理工学部基盤教育センター言語教育研究センターグローバル教育センター研究機構常設研究部門附置研究所上智大学短期大学部
▶上智大学ホームページ

 

国際教養学部 国際教養学科

研究者リスト >> De Maeyer Peter
 

De Maeyer Peter

 
アバター
研究者氏名De Maeyer Peter
 
デ ピーター メイヤー
所属上智大学
部署国際教養学部国際教養学科
職名准教授
学位Master of Science in Electrical Engingee(ゲント大学), 経営学修士(アールト大学), 経営学博士(コロンビア大学)
J-Global ID201801007988242023

研究キーワード

 
Financial services marketing, marketing research, advertising

研究分野

 
  • その他 / その他 / 

論文

123>
 
 
Key themes in consumer financial services research from 2000 to 2020: a bibliometric and science mapping analysis
Arturo Molina-Collado   Jessica Salgado-Sequeiros   Mar Gómez-Rico   Evangelina Aranda García   Peter De Maeyer   
International Journal of Bank Marketing   39(7) 1446-1478   2021年10月
Purpose

The paper aims to identify the major research themes in consumer financial services between 2000 and 2020, their relative magnitude and interrelationship, to identify which themes have been most influential and to map the evolution of the...
 
Drivers of continuance intention with mobile banking apps
Chayawan Poromatikul   Peter De Maeyer   Kannika Leelapanyalert   Simon Zaby   
International Journal of Bank Marketing   Forthcoming    2019年7月   [査読有り]
The purpose of this paper is to examine the drivers of continuance intention with mobile banking apps, in a Thai context. The secondary objective is to examine if there are underlying segments that differ meaningfully in this regard.
 
Determinants of extended warranty prices for consumer durables
Hooman Estelami   Peter De Maeyer   Nicholas Estelami   
JOURNAL OF PRODUCT AND BRAND MANAGEMENT   25(7) 687-699   2016年   [査読有り]
Purpose - Research in marketing has extensively examined the signaling effects of product warranties on consumer perceptions. Although this stream of research has focused on initial product warranties offered by the manufacturer, studies of extend...
 
Billboard and cinema advertising: Missed opportunity or spoiled arms?
Steffi Frison   Marnik G. Dekimpe   Christophe Croux   Peter De Maeyer   
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING   31(4) 425-433   2014年12月   
Advertising remains one of the most popular marketing instruments, and many studies have studied its sales effectiveness. However, prior research has either looked at the total spending of a brand/firm, or has focused on the most popular media, es...
 
Applying the peak-end rule of remembered satisfaction to reference prices
22(3)    2013年   [査読有り]

MISC

 
 
Drivers of Prices for Extended Product Warranties: An Extended Abstract
Proceedings of the Academy of Marketing Science      2017年   [査読有り]
Powered by Center for Research Promotion & Support, Sophia University