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Sophia UniversityGraduate School of HumanitiesGraduate School of Applied Religious StudiesGraduate School of LawGraduate School of EconomicsGraduate School of Languages and LinguisticsGraduate School of Global StudiesGraduate School of Science and TechnologyGraduate School of Global Environmental StudiesGraduate Degree Program of Applied Data SciencesFaculty of TheologyFaculty of HumanitiesFaculty of Human SciencesFaculty of LawFaculty of EconomicsFaculty of Foreign StudiesFaculty of Global StudiesFaculty of Liberal ArtsFaculty of Science and TechnologyCenter for Liberal Education and LearningCenter for Language Education and ResearchCenter for Global Education and DiscoverySRO Research Institutes DivisionAffiliated Research OrganizationsSophia University Junior College Division

国際教養学部 国際教養学科

Researcher List >> Peter De Maeyer

Peter De Maeyer

NamePeter De Maeyer
AffiliationSophia University
SectionFaculty of Liberal Arts, Department of Liberal Arts
Job titleAssociate Professor
DegreeMaster of Science in Electrical Engingeering(Gent University), Master of Business Administration(Aalto University), PhD in Business(Columbia University)
J-Global ID201801007988242023

Research Interests

Financial services marketing, marketing research, advertising

Research Areas

  • Other / Other / 


Arturo Molina-Collado   Jessica Salgado-Sequeiros   Mar Gómez-Rico   Evangelina Aranda García   Peter De Maeyer   
International Journal of Bank Marketing   39(7) 1446-1478   Oct 2021

The paper aims to identify the major research themes in consumer financial services between 2000 and 2020, their relative magnitude and interrelationship, to identify which themes have been most influential and to map the evolution of the...
Chayawan Poromatikul   Peter De Maeyer   Kannika Leelapanyalert   Simon Zaby   
International Journal of Bank Marketing   Forthcoming    Jul 2019   [Refereed]
The purpose of this paper is to examine the drivers of continuance intention with mobile banking apps, in a Thai context. The secondary objective is to examine if there are underlying segments that differ meaningfully in this regard.
Hooman Estelami   Peter De Maeyer   Nicholas Estelami   
JOURNAL OF PRODUCT AND BRAND MANAGEMENT   25(7) 687-699   2016   [Refereed]
Purpose - Research in marketing has extensively examined the signaling effects of product warranties on consumer perceptions. Although this stream of research has focused on initial product warranties offered by the manufacturer, studies of extend...
Steffi Frison   Marnik G. Dekimpe   Christophe Croux   Peter De Maeyer   
Advertising remains one of the most popular marketing instruments, and many studies have studied its sales effectiveness. However, prior research has either looked at the total spending of a brand/firm, or has focused on the most popular media, es...


Proceedings of the Academy of Marketing Science      2017   [Refereed]