Faculty of Liberal Arts, Department of Liberal Arts
Job title
Associate Professor
Degree
Master of Science in Electrical Engingeering(Gent University), Master of Business Administration(Aalto University), PhD in Business(Columbia University)
Arturo Molina-Collado Jessica Salgado-Sequeiros Mar Gómez-Rico Evangelina Aranda García Peter De Maeyer
International Journal of Bank Marketing 39(7) 1446-1478 Oct 2021
Purpose
The paper aims to identify the major research themes in consumer financial services between 2000 and 2020, their relative magnitude and interrelationship, to identify which themes have been most influential and to map the evolution of the...
Chayawan Poromatikul Peter De Maeyer Kannika Leelapanyalert Simon Zaby
International Journal of Bank Marketing Forthcoming Jul 2019 [Refereed]
The purpose of this paper is to examine the drivers of continuance intention with mobile banking apps, in a Thai context. The secondary objective is to examine if there are underlying segments that differ meaningfully in this regard.
JOURNAL OF PRODUCT AND BRAND MANAGEMENT 25(7) 687-699 2016 [Refereed]
Purpose - Research in marketing has extensively examined the signaling effects of product warranties on consumer perceptions. Although this stream of research has focused on initial product warranties offered by the manufacturer, studies of extend...
Steffi Frison Marnik G. Dekimpe Christophe Croux Peter De Maeyer
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING 31(4) 425-433 Dec 2014
Advertising remains one of the most popular marketing instruments, and many studies have studied its sales effectiveness. However, prior research has either looked at the total spending of a brand/firm, or has focused on the most popular media, es...
Sophia University