Faculty of Liberal Arts, Department of Liberal Arts
Job title
Professor
Degree
Magister(Universitat Wien), Magister(Vienna University of Economics and Business), Doktor(Vienna University of Economics and Business)
Research funding number
40389234
J-Global ID
200901014856901679
Profile
(Subject of research) Market Entry Japan, Asia Japanese Management Practices Asian Management Styles Japanese Consumer Behavior Cross-cultural Management
Research Interests
Japanese Management
,Japanese Consumers
,Market Entry Japan
Research Areas
Humanities & social sciences / Business administration /
World Scientific Publishing 13 Oct 2018 (ISBN:9813234210)
Providing rare insight into the topic of Japanese management, this book aims to answer the question how Japanese companies changed after the economic recession of the 1990s and the decade-long restructuring process. With 12 case studies, this book...
This book is an essential reference resource for students and scholars working on Japanese companies, the Japanese market-place, Japanese consumers, or management processes in the Japanese firm. The book also provides an interesting and informativ...
The book demonstrates that although cultural differences do not necessarily influence the selection and transmission of knowledge overseas, they do have a strong impact on how that knowledge is received, integrated and put into practice locally. T...
A number of major shifts in Japanese society further led to the emergence of whole new consumer groups, such as the baby boomers, the single market, the new rich and otaku (enthusiastic) consumers. Today Japan is still the second largest and most ...
Professional Memberships
JACD (Japan Association of Corporate Directors) AIB (Academy of International Business) AJBS (Association of Japanese Business Studies) AMA (American Marketing Association)