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Researcher List >> Sugitani Yoko
 

Sugitani Yoko

 
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NameSugitani Yoko
URLhttp://pweb.sophia.ac.jp/sugitani/english.html
AffiliationSophia University
SectionFaculty of Economics, Department of Management
Job titleAssociate Professor
DegreeMaster (Social Sciences)(Hitotsubashi University), Ph.D. (Social Sciences)(Hitotsubashi University)
J-Global ID200901093288587597

Profile

Dr. Yoko Sugitani is a professor of consumer psychology at Sophia University. She got her Ph.D. (Social Science) from Hitotsubashi University in 2008 and joined the Faculty of Economics, Sophia University.

Research Interests

 
Social Psychology ,Consumer psychology ,Consumer behavior

Research Areas

 
  • Humanities & social sciences / Social psychology / 
  • Humanities & social sciences / Commerce / 

Education

 
Apr 2004
 - 
Mar 2008
Hitotsubashi University Graduate School, Division of Sociology 
 
Apr 2002
 - 
Mar 2004
Hitotsubashi University Graduate School, Division of Sociology 
 
Apr 1998
 - 
Mar 2002
Keio University Faculty of Commerce 
 

Committee Memberships

 
Apr 2023
 - 
Today
Japan Marketing Association  Senior editor, Japan Marketing Journal
 
Apr 2023
 - 
Today
日本マーケティング学会  常任理事
 
Apr 2022
 - 
Today
Japanese Association for Consumer Studies  Associate editor, Advances for Consumer Studies
 
2021
 - 
Today
Japan Society for Marketing and Distribution  Board member
 
2020
 - 
Today
Japanese Association for Consumer Studies  Board member
 

Awards

 
Oct 2021
Yoshida Hideo Memorial Foundation, Jun Yoshida Hideo Award
Yoko Sugitani Taku Togawa Minoru Karasawa 
 
Oct 2018
日本マーケティング学会, マーケティングジャーナル・ヤングスカラー賞
杉谷 陽子 
 
Nov 2016
Japan association for consumer studies, the Encouragement Award of Japan Association for Consumer Studies
Yoko Sugitani 
 
Oct 2016
Japan Marketing Academy, the Young Scholar Award of Japan Marketing Academy
Yoko Sugitani 
 
May 2007
平成19年度産業組織心理学会研究支援
 

Papers

 
 
Taku Togawa   Yoko Sugitani   
Journal of Consumer Psychology      Sep 2021   [Refereed]
 
Quoidbach, Jordi   Yoko Sugitani   James Gross   Maxime Taquet   Satoshi Akutsu   
Motivation and Emotion   43 948-955   Jul 2019   [Refereed]
 
久保田進彦   阿久津聡   余田拓郎   杉谷陽子   
マーケティングジャーナル   39(1) 61-74   Jun 2019   [Invited]
 
Yoko Sugitani   
Journal of International Consumer Marketing   30(4) 235-243   Aug 2018   [Refereed]
 
Yoko Sugitani   
Japan Marketing Journal   37(3) 38-53   Jan 2018   [Invited]

Misc.

 
 
杉谷陽子   
博報堂The Central Dot Magazine      Sep 2022   [Invited]
 
 
Yoko Sugitani   Taku Togawa   Minoru Karasawa   
Yoshida Hideo Memorial Foundation Report   69-84   Mar 2021
 
杉谷陽子   
RMS Message:リモート時代の職場の信頼   60    Nov 2020
 

Books and Other Publications

 
 
Nov 2023   (ISBN:9784641166226)
 
山田, 肖子, 仁平, 典宏, 大賀, 哲, 中藤, 哲也, 唐沢, 穣, 杉谷, 陽子, 柳田, 航一, 松浦, 良充, 久木田, 水生(Part:Joint author, pp. 81-97)
東信堂   Jun 2023   (ISBN:9784798918303)
 
恩藏直人, 坂下玄哲(Part:Contributor, ブランドアタッチメント; ソーシャル・ネットワーキング・サービス(pp.148-150; pp. 194-196))
有斐閣   9 May 2023   (ISBN:4641166137)
 
永野 光朗, 杉本 徹雄, 花尾 由香里, 新井 範子, 上市 秀雄, 田中 知恵, 鎌田 晶子, 前田 洋光, 杉谷 陽子, 池内 裕美, 竹村 和久, 西原 彰宏, 金井 篤子(Part:Contributor)
北大路書房   3 Oct 2019   (ISBN:4762830828)
 
池田 浩, 服部泰宏, 柳澤さおり, 吉原克枝, 森永雄太菊地, 藤村まこと, 田原直美, 池田 浩, 三沢 良, 杉谷陽子(Part:Contributor, 201-225)
サイエンス社   1 Nov 2017   (ISBN:4781914101)

Presentations

 
 
Yoko Sugitani   Taku Togawa   
2024 Global Fashion Management Conference   12 Jul 2024   
 
杉谷陽子   外川拓   
第74回日本商業学会全国大会   26 May 2024   
 
 
Yoko Sugitani   Taku Togawa   
Japan Association for Marketing and Distribution   28 May 2023   
 
宮澤 正憲   水越 康介   杉谷 陽子   
日本マーケティング学会カンファレンス   16 Oct 2022   

Professional Memberships

 
 
   
 
日本心理学会
 
   
 
Associations for Consumer Research
 
   
 
the Academy of Marketing Science
 
   
 
Society for Consumer Psychology
 
   
 
日本社会心理学会

Research Projects

 
 
Effects of language grammatical structure on consumers' cognitive style and advertising evaluation
Japan Society for the Promotion of Science: Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
Yoko Sugitani Taku Togawa Minoru Karasawa 
Project Year: Apr 2022 - Mar 2026
 
Research on psychological benefits of brand attachment
Japan Society for the Promotion of Science: Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C)
Yoko Sugitani 
Project Year: Apr 2017 - Mar 2022
 
Zoom-in/zoom-out cognition and attitude toward advertising
Yoshida Hideo Memorial Foundation: Research grant
Yoko Sugitani, Taku Togawa, Minoru Karasawa 
Project Year: Apr 2019 - Mar 2021
 
The role of self-based and public-based evaluations on forming brand attitudes
Japan Society for the Promotion of Science: Grants-in-Aid for Scientific Research Grant-in-Aid for Young Scientists (B)
SUGITANI Yoko 
Project Year: Apr 2014 - Mar 2017
 

Academic Activities

 
 
 
Review
Bond University 22 Apr 2022 - 22 Jun 2022

Social Activities

 
 
 
[Panelist]
株式会社インターブランドジャパン 26 Jan 2024
 
 
[Contribution]
博報堂 The Central Dot Magazine 26 Sep 2022
 
[Appearance]
博報堂 The Central Dot Magazine 29 Aug 2022

Media Coverage

 
 
 
株式会社宣伝会議   宣伝会議   Dec 2022   [Newspaper, magazine]
 
リクルートマネジメントソリューションズ   RMS Message『リモート時代の職場の信頼』   Oct 2020   [Internet]
 
株式会社HRビジョン   LEDEARS日本の人事部   Oct 2020
 
朝日新聞   Sep 2020   [Newspaper, magazine]