International Journal of Mobile Communications 5(1) 48-67 2007年
Advertising on the mobile internet is considered as an influential new marketing channel in the new future. So far technological limitations inhibit its optimised usage in Europe and the US, whereas in Japan constant access to the internet via mob...
World Scientific Publishing 2018年10月13日 （ISBN:9813234210）
Providing rare insight into the topic of Japanese management, this book aims to answer the question how Japanese companies changed after the economic recession of the 1990s and the decade-long restructuring process. With 12 case studies, this book...
This book is an essential reference resource for students and scholars working on Japanese companies, the Japanese market-place, Japanese consumers, or management processes in the Japanese firm. The book also provides an interesting and informativ...
JACD (Japan Association of Corporate Directors) AIB (Academy of International Business) AJBS (Association of Japanese Business Studies) AMA (American Marketing Association)
上智大学
国際教養学部