経済学部
Profile Information
- Affiliation
- Associate Professor, Faculty of Economics, Department of Management, Sophia University
- Degree
- Ph.D. in Marketing(2018, Waseda University)
- Contact information
- togawa
sophia.ac.jp - Researcher number
- 10636848
- J-GLOBAL ID
- 201201063736710272
- researchmap Member ID
- 7000001644
Taku Togawa received his Ph.D. in Marketing from Waseda University in 2018. He mainly conducts experimental studies in the area of consumer behavior. Specifically, his research focuses on how and when sensory inputs from marketing tools, including advertising, packaging, and in-store environments, influence consumers' perceptions, evaluations, and consumption behavior.
Dr. Togawa's research has appeared in top-tier journals such as the Journal of Consumer Psychology, Journal of Retailing, Journal of Business Research, Personality and Social Psychology Bulletin, Motivation Science, and Food Quality and Preference. He serves on the editorial boards of the Journal of Marketing & Distribution, JSMD Review, and Japan Marketing Journal.
Dr. Togawa joined Sophia University, Department of Management as an Associate Professor in April 2020. He currently teaches marketing courses at the undergraduate program and supervises graduate student research.
Research Interests
3Research Areas
1Research History
8-
Sep, 2022 - Present
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Apr, 2020 - Present
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Apr, 2013 - Present
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Apr, 2013 - Present
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Apr, 2016 - Mar, 2020
Committee Memberships
10-
Jun, 2024 - Present
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Jul, 2022 - Present
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Apr, 2022 - Present
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Jun, 2021 - Present
Awards
8-
Oct, 2019
Papers
35-
Journal of Business Research, 182 114797-114797, Sep, 2024 Peer-reviewed
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Journal of Business Research, 160 113801, May, 2023 Peer-reviewedLead authorCorresponding author
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Japan Marketing Journal, 42(3) 6-16, Jan 10, 2023 Peer-reviewedInvited
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Japan Marketing Journal, 42(3) 27-38, Jan 10, 2023 Peer-reviewedInvitedLead authorCorresponding author
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Current Opinion in Behavioral Sciences, 48 101223-101223, Dec, 2022 Peer-reviewedInvitedLast author
Misc.
17-
MarkeTRUNK (in Japanese), Apr, 2024 InvitedLead author
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學鐙, (2022年夏号), Jun, 2022 InvitedLead authorCorresponding author
Books and Other Publications
6Presentations
79-
Effects of social exclusion on prosocial consumption: The moderating role of group members and normsThe 74th JSMD Conference, May 26, 2024, Japan Society of Marketing and Distribution
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Japan Association for Consumer Studies, May 19, 2024
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Japan Marketing Association, Research Project, New Frontiers in Empirical Consumer Research, Mar 4, 2024 Invited
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How will 'brands' and 'brand strategies' change in the digital age?, Jan 28, 2024, Research Group of Brand Communication Invited
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The Now and Future of Sensory Marketing, Jan 27, 2024, Waseda University Institute of Marketing Communication; Waseda University Institute of Consumer Behavior Invited
Teaching Experience
23-
Apr, 2025 - PresentResearch Seminar 3, 4 (Sophia University)
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Apr, 2024 - PresentResearch Seminar 1, 2 (Sophia University)
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Apr, 2020 - PresentMarketing Strategy 1 / 2 (Sophia University)
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Apr, 2020 - Presentマーケティング論特講Ⅰ (上智大学)
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Apr, 2020 - Presentマーケティング戦略論Ⅰ／Ⅱ (上智大学)
Professional Memberships
8Research Projects
24-
Special Funds for the Promotion of Academic Research, Sophia University, Aug, 2023 - Mar, 2026
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Grants-in-Aid for Scientific Research, Japan Society for the Promotion of Science, Apr, 2022 - Mar, 2026
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科学研究費（基盤研究A）, 独立行政法人日本学術振興会, Apr, 2019 - Mar, 2024
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Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C), Japan Society for the Promotion of Science, Apr, 2020 - Mar, 2023
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Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C), Japan Society for the Promotion of Science, Apr, 2020 - Mar, 2023
Academic Activities
19Social Activities
13Media Coverage
8-
Fuji Television Network, FNN Prime Online, Mar, 2024 Internet