Faculty of Economics
Profile Information
- Affiliation
- Associate Professor, Faculty of Economics, Department of Management, Sophia University
- Degree
- Ph.D. in Marketing(2018, Waseda University)
- Contact information
- togawa
sophia.ac.jp - Researcher number
- 10636848
- J-GLOBAL ID
- 201201063736710272
- researchmap Member ID
- 7000001644
Taku Togawa received his Ph.D. in Marketing from Waseda University in 2018. He mainly conducts experimental studies in the area of consumer behavior. Specifically, his research focuses on how and when sensory inputs from marketing tools, including advertising, packaging, and in-store environments, influence consumers' perceptions, evaluations, and consumption behavior.
Dr. Togawa's research has appeared in top-tier journals such as the Journal of Consumer Psychology, Journal of Retailing, Journal of Business Research, Personality and Social Psychology Bulletin, Motivation Science, and Food Quality and Preference. He serves on the editorial boards of the Journal of Marketing & Distribution, JSMD Review, and Japan Marketing Journal.
Dr. Togawa joined Sophia University, Department of Management as an Associate Professor in April 2020. He currently teaches marketing courses at the undergraduate program and supervises graduate student research.
Research Interests
3Research Areas
1Research History
8-
Sep, 2022 - Present
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Apr, 2020 - Present
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Apr, 2013 - Present
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Apr, 2013 - Present
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Apr, 2016 - Mar, 2020
Committee Memberships
10-
Jun, 2024 - Present
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Jul, 2022 - Present
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Apr, 2022 - Present
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Jun, 2021 - Present
Awards
8-
Oct, 2019
Papers
37-
Journal of Advertising Research, 64(4) 416-429, Dec 5, 2024 Peer-reviewedLead authorCorresponding author
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Journal of Business Research, 182 114797-114797, Sep, 2024 Peer-reviewed
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Monthly Research Report (Chosa-Geppou), 759 36-41, Jul 5, 2024 InvitedLead author
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Journal of Business Research, 160 113801, May, 2023 Peer-reviewedLead authorCorresponding author
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Japan Marketing Journal, 42(3) 6-16, Jan 10, 2023 Peer-reviewedInvited
Misc.
17-
MarkeTRUNK (in Japanese), Apr, 2024 InvitedLead author
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學鐙, (2022年夏号), Jun, 2022 InvitedLead authorCorresponding author
Books and Other Publications
6Presentations
81-
Global Fashion Management Conference (the 12th conference), Jul 12, 2024
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Global Fashion Management Conference (the 12th conference), Jul 12, 2024
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Effects of social exclusion on prosocial consumption: The moderating role of group members and normsThe 74th JSMD Conference, May 26, 2024, Japan Society of Marketing and Distribution
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Japan Association for Consumer Studies, May 19, 2024
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Japan Marketing Association, Research Project, New Frontiers in Empirical Consumer Research, Mar 4, 2024 Invited
Teaching Experience
23-
Apr, 2025 - PresentResearch Seminar 3, 4 (Sophia University)
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Apr, 2024 - PresentResearch Seminar 1, 2 (Sophia University)
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Apr, 2020 - PresentMarketing Strategy 1 / 2 (Sophia University)
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Apr, 2020 - Presentマーケティング論特講Ⅰ (上智大学)
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Apr, 2020 - Presentマーケティング戦略論Ⅰ／Ⅱ (上智大学)
Professional Memberships
8Research Projects
26-
Grants-in-Aid for Scientific Research, Japan Society for the Promotion of Science, Apr, 2024 - Mar, 2028
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Apr, 2024 - Mar, 2028
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Special Funds for the Promotion of Academic Research, Sophia University, Aug, 2023 - Mar, 2026
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Grants-in-Aid for Scientific Research, Japan Society for the Promotion of Science, Apr, 2022 - Mar, 2026
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科学研究費（基盤研究A）, 独立行政法人日本学術振興会, Apr, 2019 - Mar, 2024
Academic Activities
19Social Activities
13Media Coverage
8-
Fuji Television Network, FNN Prime Online, Mar, 2024 Internet