Amikura Hisanaga

Christensen (1997) describes market share turnaround processes, based on intensive case studies of Hard Disk Drive, or HDD industry. Even though established large firms are vulnerable to disruptive innovations, previous models have not explained the underlying mechanism definitively. In this study, the author tries to construct some empirical hypotheses on consumer purchasing decisions through qualitative analysis on the Japanese digital still camera, or DSC market. Based on hedonic analysis of Point of Sales, or POS data from 1998 to 2006, the author discusses how consumer evaluate each performance attributes of DSCs.

Christensen (1997) describes market share turnaround processes, based on intensive case studies of Hard Disk Drive, or HDD industry. Even though established large firms are vulnerable to disruptive innovations, previous models have not explained the underlying mechanism definitively. To address this issue, we develop and use a modified Adner and Zemsky (2005) model.

経営戦略とは、個別の競争行動の背後にあって、それらに一貫性をもたらす ような、企業活動を導くガイドラインやシナリオである。本稿では、ヤマト運輸の 宅配便事業およびホンダの北米モーターサイクル事業の二事例の比較検討に基づい て、長期的なシナリオとしての戦略が策定されるプロセスには、計画的策定と創発 的形成の二側面があることを議論する。