FAIRBROTHER LISA

This volume fills an important gap in exploring English in the domains of business and commerce through the prism of sociolinguistics and the sociology of language, as opposed to analyzing business genres or taking a linguodidactic approach. It expands the regional coverage of English in Europe, with several studies based in Central Europe, and also considers contexts which interact with Europe even though they are physically outside of it (Asia, Africa). It addresses English as just one of several languages at play in the ecology of the countries. It focuses not only on the position of languages as declared in documents of various organizations, that is, language policy, but also everyday linguistic practices as observed in business contexts, that is, interactions.

The chapters in this volume reflect the variety of methods that researchers have recently applied in their investigations of "behavior toward language", or language management. The innovative methods introduced in the volume will appeal to researchers interested in different types of introspective interview methodology and discourse analysis, and to those looking for ways of linking language policy to everyday social interactions. The broad spectrum of themes taken up by the authors include the practices of language cultivation agencies, the use of first and second languages in educational contexts, attitudes toward language varieties, the use of language in immigrant communities, and the processes underlying literary criticism.

TESOL コースが開講されて10 年。英語で授業を行う北米式英語教授法プログラムは好評で、卒業生は教育者や研究者として活躍しています。大学院進学を志す学生だけでなく、特に現役の英語教員など英語教育に携わる方々に読んでいただきたい1冊です。

External language and content editor for this edition.