Sophia University Academic Staff search

Togawa Taku

  (外川 拓)

Profile Information

Affiliation
Associate Professor, Faculty of Economics, Department of Management, Sophia University
Degree
Ph.D. in Marketing(2018, Waseda University)

Contact information
togawasophia.ac.jp
Researcher number
10636848
J-GLOBAL ID
201201063736710272
researchmap Member ID
7000001644

Taku Togawa received his Ph.D. in Marketing from Waseda University in 2018. He mainly conducts experimental studies in the area of consumer behavior. Specifically, his research focuses on how and when sensory inputs from marketing tools, including advertising, packaging, and in-store environments, influence consumers' perceptions, evaluations, and consumption behavior.

 

Dr. Togawa's research has appeared in top-tier journals such as the Journal of Consumer Psychology, Journal of Retailing, Journal of Business Research, Personality and Social Psychology BulletinMotivation Science, and Food Quality and Preference. He serves on the editorial boards of the Journal of Marketing & Distribution, JSMD Review, and Japan Marketing Journal.

 

Dr. Togawa joined Sophia University, Department of Management as an Associate Professor in April 2020. He currently teaches marketing courses at the undergraduate program and supervises graduate student research.


Papers

 36

Misc.

 17

Books and Other Publications

 6

Presentations

 81

Teaching Experience

 23

Research Projects

 26

Academic Activities

 19

Social Activities

 13