Department of Management

Sugitani Yoko

  (杉谷 陽子)

Profile Information

Affiliation
Professor, Faculty of Economics, Department of Management, Sophia University
Degree
Master (Social Sciences)(Mar, 2004, Hitotsubashi University)
Ph.D. (Social Sciences)(Mar, 2008, Hitotsubashi University)

J-GLOBAL ID
200901093288587597
researchmap Member ID
6000011100

External link

Dr. Yoko Sugitani is a professor of consumer psychology at Sophia University. She got her Ph.D. (Social Science) from Hitotsubashi University in 2008 and joined the Faculty of Economics, Sophia University.





Papers

 23
  • Yoko Sugitani, Taku Togawa, Minoru Karasawa
    Frontiers in Language Sciences, 4 1637387, Jan 16, 2026  Peer-reviewedLead authorCorresponding author
    Introduction This study provides initial evidence that grammatical structure in language can shape cognitive preferences for sequential visual stimuli. Linguists classify languages as head-initial or head-final based on their syntactic headedness. Building on this typology, we propose two cognitive styles: head-initial or “zoom-out” cognition, which tends to process more specific, detailed information before focusing on broader perspectives, and head-final or “zoom-in” cognition, which focuses on information from comprehensive to specific. We hypothesized that people's cognitive styles (zoom-in vs. zoom-out) are contingent on their language type (zoom-in or zoom-out language), which determines their cognitive preferences for the order of sequential visual stimuli. Methods We conducted three experiments ( N = 823) involving speakers of zoom-in and zoom-out languages to test our hypotheses using a single sequential visual item and questionnaire-based assessments of processing fluency. This design allowed us to isolate the cognitive effect while acknowledging limits on generalizability. Results Across studies, speakers of zoom-in (zoom-out) languages tended to experience higher processing fluency and more favorable evaluations when sequential visual stimuli were presented in a zoom-in (zoom-out) style. Discussion These findings offer preliminary evidence linking language structure to visual cognition and highlight opportunities for future research on cross-linguistic variation in cognitive style.
  • Kosuke Motoki, Hiroaki Ishii, Yoko Sugitani, Taku Togawa, Jaewoo Park
    Food Quality and Preference, 137 105808-105808, Nov, 2025  
  • Yoko Sugitani, Taku Togawa, Kosuke Motoki
    Computers in Human Behavior: Artificial Humans, 4 100152, Apr, 2025  Peer-reviewedLead authorCorresponding author
  • Yoko Sugitani, Taku Togawa
    Quarterly Journal of Marketing, 45(2) 86-94, Mar, 2025  Peer-reviewedInvitedLead authorCorresponding author
  • Kohei Kambara, Akihiro Toya, Sumin Lee, Haruka Shimizu, Kazuaki Abe, Jun Shigematsu, Qingyuan Zhang, Natsuki Abe, Ryo Hayase, Nobuhito Abe, Ryusuke Nakai, Shuntaro Aoki, Kohei Asano, Ryosuke Asano, Makoto Fujimura, Ken’ichiro Fukui, Yoshihiro Fukumoto, Kaichiro Furutani, Koji Hasegawa, Hirofumi Hashimoto, Mikoto Hashimoto, Hiroki Hosogoshi, Hiroshi Ikeda, Toshiyuki Ishioka, Chiharu Ito, Suguru Iwano, Masafumi Kamada, Yoshihiro Kanai, Tomonori Karita, Yu Kasagi, Emiko S. Kashima, Juri Kato, Yousuke Kawachi, Jun‐ichiro Kawahara, Masanori Kimura, Yugo Kira, Yuko Kiyonaga (Sakoda), Hiroshi Kohguchi, Asuka Komiya, Keita Masui, Akira Midorikawa, Nobuhiro Mifune, Akimine Mizukoshi, Kengo Nawata, Takashi Nishimura, Daisuke Nogiwa, Kenji Ogawa, Junko Okada, Aki Okamoto, Reiko Okamoto, Kyoko Sasaki, Kosuke Sato, Hiroshi Shimizu, Atsushi Sugimura, Yoko Sugitani, Hitomi Sugiura, Kyoko Sumioka, Bumpei Sunaguchi, Masataka Takebe, Hiroki C. Tanabe, Ayumi Tanaka, Masanori Tanaka, Junichi Taniguchi, Namiji Tokunaga, Ryozo Tomita, Yumiko Ueda, Tomomi Yamashita, Kazuho Yamaura, Masao Yogo, Kenji Yokotani, Ayano Yoshida, Hiroaki Yoshida, Katsue Yoshihara, Ayumi Yoshikawa, Kuniaki Yanagisawa, Ken'ichiro Nakashima
    Asian Journal of Social Psychology, Dec 12, 2024  Peer-reviewed
    Abstract As a countermeasure to the increased loneliness induced by the COVID‐19 pandemic‐related university closures, universities provided students with online interaction opportunities. However, whether these opportunities contributed to reducing loneliness during the university closures remains unclear, as previous studies have produced contradictory findings. We conducted a nationwide cross‐sectional survey. Data were collected on demographics, social environment, social support, interactions, health and loneliness from 4949 students from 60 universities across Japan. We used psychological network and Directed Acyclic Graphs (DAGs) to examine the effect of online interactions on loneliness during university closures during COVID‐19. The results showed that the frequency of online interactions with friends did not exert a significant influence on loneliness during university closures. A comparative examination of the DAGs further illuminated that the social environment exhibited fewer pathways for interpersonal interactions and social support during these closure periods. The psychosocial pathways influencing young adults' loneliness show variations contingent on the university's closure status. Notably, the impact of heightened online interactions with friends on loneliness appears to be less pronounced among young adults in the context of university closure.

Misc.

 9

Books and Other Publications

 18

Presentations

 73

Research Projects

 12

Academic Activities

 14

Social Activities

 22

Media Coverage

 11