Department of Management
Profile Information
- Affiliation
- Professor, Faculty of Economics, Department of Management, Sophia University
- Degree
- Master (Social Sciences)(Mar, 2004, Hitotsubashi University)Ph.D. (Social Sciences)(Mar, 2008, Hitotsubashi University)
- J-GLOBAL ID
- 200901093288587597
- researchmap Member ID
- 6000011100
- External link
Dr. Yoko Sugitani is a professor of consumer psychology at Sophia University. She got her Ph.D. (Social Science) from Hitotsubashi University in 2008 and joined the Faculty of Economics, Sophia University.
Research Interests
4Research Areas
2Education
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Apr, 2004 - Mar, 2008
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Apr, 2002 - Mar, 2004
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Apr, 1998 - Mar, 2002
Committee Memberships
15-
Sep, 2024 - Present
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Apr, 2023 - Present
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Apr, 2021 - Present
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2021 - Present
Awards
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Oct, 2018
Papers
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Frontiers in Language Sciences, 4 1637387, Jan 16, 2026 Peer-reviewedLead authorCorresponding authorIntroduction This study provides initial evidence that grammatical structure in language can shape cognitive preferences for sequential visual stimuli. Linguists classify languages as head-initial or head-final based on their syntactic headedness. Building on this typology, we propose two cognitive styles: head-initial or “zoom-out” cognition, which tends to process more specific, detailed information before focusing on broader perspectives, and head-final or “zoom-in” cognition, which focuses on information from comprehensive to specific. We hypothesized that people's cognitive styles (zoom-in vs. zoom-out) are contingent on their language type (zoom-in or zoom-out language), which determines their cognitive preferences for the order of sequential visual stimuli. Methods We conducted three experiments ( N = 823) involving speakers of zoom-in and zoom-out languages to test our hypotheses using a single sequential visual item and questionnaire-based assessments of processing fluency. This design allowed us to isolate the cognitive effect while acknowledging limits on generalizability. Results Across studies, speakers of zoom-in (zoom-out) languages tended to experience higher processing fluency and more favorable evaluations when sequential visual stimuli were presented in a zoom-in (zoom-out) style. Discussion These findings offer preliminary evidence linking language structure to visual cognition and highlight opportunities for future research on cross-linguistic variation in cognitive style.
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Food Quality and Preference, 137 105808-105808, Nov, 2025
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Computers in Human Behavior: Artificial Humans, 4 100152, Apr, 2025 Peer-reviewedLead authorCorresponding author
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Quarterly Journal of Marketing, 45(2) 86-94, Mar, 2025 Peer-reviewedInvitedLead authorCorresponding author
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Asian Journal of Social Psychology, Dec 12, 2024 Peer-reviewedAbstract As a countermeasure to the increased loneliness induced by the COVID‐19 pandemic‐related university closures, universities provided students with online interaction opportunities. However, whether these opportunities contributed to reducing loneliness during the university closures remains unclear, as previous studies have produced contradictory findings. We conducted a nationwide cross‐sectional survey. Data were collected on demographics, social environment, social support, interactions, health and loneliness from 4949 students from 60 universities across Japan. We used psychological network and Directed Acyclic Graphs (DAGs) to examine the effect of online interactions on loneliness during university closures during COVID‐19. The results showed that the frequency of online interactions with friends did not exert a significant influence on loneliness during university closures. A comparative examination of the DAGs further illuminated that the social environment exhibited fewer pathways for interpersonal interactions and social support during these closure periods. The psychosocial pathways influencing young adults' loneliness show variations contingent on the university's closure status. Notably, the impact of heightened online interactions with friends on loneliness appears to be less pronounced among young adults in the context of university closure.
Misc.
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Quarterly Journal of Marketing, 45(1) 2-4, Jan 10, 2025 Lead authorCorresponding author
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Yoshida Hideo Memorial Foundation Report, 69-84, Mar, 2021 Lead author
Books and Other Publications
18Presentations
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Japan Association for Consumer Studies Conference, Oct 26, 2025
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The Association for Consumer Research annual conference, Association for Consumer Research
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The 89th Annual Convention of the Japanese Psychological Association, The Japanese Psychological Association
Professional Memberships
8Research Projects
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Grants-in-Aid for Scientific Research, Japan Society for the Promotion of Science, Apr, 2025 - Mar, 2028
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Grants-in-Aid for Scientific Research, Japan Society for the Promotion of Science, Apr, 2024 - Mar, 2028
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科学研究費助成事業, 日本学術振興会, Apr, 2024 - Mar, 2028
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上智大学, Aug, 2023 - Mar, 2026
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Grants-in-Aid for Scientific Research Grant-in-Aid for Scientific Research (C), Japan Society for the Promotion of Science, Apr, 2022 - Mar, 2026
Academic Activities
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Planning, Management, etc., Review, evaluationItalian Journal of Marketing, Feb, 2024 - Present
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Review, evaluationCurtain University, Aug, 2023
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Review, evaluationBond University, Apr 22, 2022 - Jun 22, 2022
Social Activities
22Media Coverage
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博報堂DYホールディングス, 生活者データ・ドリブン・マーケティング通信, Mar 27, 2025 Internet
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博報堂DYホールディングス, 博報堂ウェブマガジンThe Central Dot Magazine, Jul, 2024 Internet

